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UPSELL · Large properties

Executives in the field, revenue every week, presence at the trade's fairs and technology reading demand, competition and channels. All of it alongside your team, never in its place.

Who is already with us

DoubleTree by Hilton Foz do IguaçuViale CataratasViale IguassuViale TowerJK Premium Hotel e EventosPousada Pedra da IlhaSolar Pedra da IlhaPorto das Dunas Boutique Praia HotelDreams
The challenge

It is in the rate set by gut feel, in the channel nobody watches closely, in the tour operator that still doesn't know your hotel. Even a good in-house team can hardly cover all of that alone.

  • 24 months

    To build from scratch

    That is the time between hiring your first sales executive and seeing results that hold.

  • Decades

    To open the right doors

    Relationships with tour operators, OTAs and travel agencies cannot be bought ready-made. They are built over years.

  • UPSELL arrives with the team and the relationships ready and adds to your team the very next month.

Relationships across the trade

Executives in the field, weekly revenue and decades of relationships put your hotel in front of the OTAs, tour operators and travel agencies that move the market.

  • 01

    Relationships that came before

    The team came from hotel chains, tour operators and OTAs. When your product arrives, the conversation with each channel already exists.

  • 02

    Negotiation between people

    Rates, availability, allotments and campaigns agreed directly with whoever decides at each channel.

  • 03

    Presence all year round

    Visits, fairs, training and constant follow-up, so your product does not leave the shop window after the first month.

The brands shown belong to their owners and represent trade channels the UPSELL team works with.

What's included01 / 05
Online channel · searchIllustration

Foz do Iguaçu · 3 nights · 2 adults

  • Competitor 14,5R$ 689per night
  • Competitor 24,4R$ 642per night
  • Competitor 34,3R$ 598per night
  • Your hotel4,8R$ 614per night
  • Photos and content reviewed
  • Rate adjusted to the competition
  • Weekend promotion live

01 · Online channels

Distribution

Your hotel high in search, at the right rate.

Content, ranking, parity and promotions tracked every day on the online channels where most bookings happen.

Trade fairs and business rounds
  • Rate plan distributed
  • Agreement renewed
  • Agents trained

02 · Tour operators, agencies and fairs

Trade

Presence where partnerships begin.

Rate plan distributed, agreements negotiated and your hotel represented at the fairs, business rounds and events that move travel.

Revenue · next two weeksIllustration

Rate per day, according to demand

MonTueWedThuFriSatSun
520
520
540
560
648
694
560
520
530
612
550
662
719
560

Projected average daily rate

R$ 585

Demand

03 · Weekly revenue

Revenue

Every week, the daily rate reviewed with you.

Pricing, yield and availability discussed in a weekly meeting, based on demand, competition and booking pace.

Agenda for the weekIllustration
Executives in the field
  • MonVisit to a tour operatorSão Paulo, SP
  • TueAgent trainingBelo Horizonte, MG
  • WedBusiness roundFlorianópolis, SC
  • ThuVisits to agenciesRecife, PE
  • FriMeeting with a tour operatorBuenos Aires, AR

Account executives by source market

04 · Account executives

Field

People selling your hotel, face to face.

Executives in the main source markets of Brazil and Mercosur, with a schedule of visits, agent training and continuous relationship building.

Groups and events · proposalsIllustration
  • Pharmaceutical convention

    180 attendees · 3 nights

    Contract
    ProposalSite inspectionContract
  • Automotive sector incentive

    60 attendees · 4 nights

    Site inspection
    ProposalSite inspectionContract
  • Corporate training

    35 attendees · 2 nights

    Proposal
    ProposalSite inspectionContract

Executive dedicated to MICE, with a corporate portfolio

05 · Groups and events

MICE

Groups and corporate events with dedicated attention.

An executive dedicated to the corporate segment, with her own portfolio, to bring conventions, incentives and training programs to your hotel.

How we start

From the first meeting to measured results.

In about a month the team is already selling alongside you. After that it becomes routine: revenue every week and a report every month.

Sales intelligence

Technology and data for better decisions.

Our technology brings together demand, competition and channel performance. Every month the result reaches your hands, clear and comparable.

Monthly report · August

Overview of your hotel

Above target
  • Room revenue

    R$ 1,47M

    18.6% vs. 2025

  • Occupancy

    71,3%

    6.2 p.p.

  • Average daily rate

    R$ 612

    11.4%

  • RevPAR

    R$ 436

    18.9%

Revenue accumulated in the month

TargetActual

Revenue by channel

  • OTAs41%
  • Tour operators and agencies28%
  • Direct sales19%
  • Groups and events12%

Illustration of the monthly report · fictional numbers

Results

What the portfolio delivered in 2025.

  • 10+Partner hotels
  • +R$ 120MRevenue generated
  • 69.14%Average occupancy
  • +27.8%RevPAR growth
  • +28.1%Average daily rate growth

Consolidated data from the UPSELL portfolio, base year 2025.

Exclusivity

We work with few partners per destination. When your hotel comes in, the direct competitor of the same profile stays out, and the team's attention is yours.

  • One partner per market and profile band
  • No conflict when negotiating rates
  • The slot in your region may already be taken
Check my market
Frequently asked questions

Before we talk.

Does UPSELL replace the hotel's sales team?

No. Our team works alongside yours: it adds senior executives in the field, weekly revenue and relationships across the trade, with agreed targets and full accountability.

What does the hotel need to prepare to start?

Basically, open up the numbers. In the first two weeks we map rates, channels, customer mix and competition, and from there we build targets and the rate plan with you.

How do I follow the results?

In a revenue meeting every week and in a monthly report with revenue, occupancy, average daily rate and channel performance, always against target and against the same month last year.

Are the executives dedicated to my hotel?

Each executive covers one source region and carries your hotel in their portfolio. Under the exclusivity rule, no direct competitor of the same profile in your market enters that portfolio.

Do you handle groups and events?

Yes. We have an executive dedicated to the corporate segment, with her own portfolio for conventions, incentives and training programs.

Is my market still available?

It depends on the destination and the hotel's profile. It is the first thing we check when you reach out.

Small properties

Smaller operation? Start with Essentials.

If the full UPSELL is more than your business needs today, Essentials brings the same sales intelligence in a format sized to your operation.

Contact

Let's look at your hotel's numbers.

Tell us how sales are running today. We look at your numbers and come back with the next step.

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