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UPSELL Uconnect by Zurc · Attractions and events

We make it viable, negotiate it and run the operation: we settle rates and rules, open the doors of tour operators, OTAs, vacation clubs and travel agencies and get the ticket to the end customer, in whatever way your ticketing platform allows.

Who it's for

Built for anyone with tickets to sell.

If your audience also buys through tour operators, travel agencies and vacation clubs, your attraction or event needs to be there.

  • Tourist attractions

    Parks, natural attractions, museums and tours

    Dated or open-use tickets, with seasonal rates and clear rules for use and cancellation.

    • Net and rack rates defined with you
    • Calendar and capacity organized
    • Sales material ready for the trade
  • Events

    Shows, concerts, festivals and sporting events

    Sessions, sections and ticket types distributed by channel, with a cut-off date and the return of whatever does not sell.

    • Sections and seats organized by session
    • Cut-off date and returns per channel
    • Half-price tickets and documents checked
Relationships across the trade

Tour operators, OTAs, travel agencies and vacation clubs already work with UPSELL. Your attraction or event joins that network with rate, allotment and operation settled before the first sale.

  • 01

    Relationships that came before

    The team came from hotel chains, tour operators and OTAs. When your product arrives, the conversation with each channel already exists.

  • 02

    Negotiation between people

    Rates, availability, allotments and campaigns agreed directly with whoever decides at each channel.

  • 03

    Presence all year round

    Visits, fairs, training and constant follow-up, so your product does not leave the shop window after the first month.

The brands shown belong to their owners and represent trade channels the UPSELL team works with.

How it works01 / 05
Attractions and events
  • Net rate defined
  • Sales rules published
  • Calendar of sessions

01 · What can be done

Feasibility

First we see what your operation allows.

Every ticketing platform and every promoter works in a different way. We look at your operation, your capacity and your calendar, and define with you the net and rack rates, commissions, deadlines and sales rules. Only then does the product go to the trade.

Negotiation with the trade
  • Tour operator interested
  • Allotment negotiated
  • Terms aligned

02 · Relationships across the trade

Negotiation

Relationships that open doors.

We introduce your attraction or event to the tour operators, OTAs, vacation clubs and travel agencies we have worked with for years, and we negotiate allotments, deadlines and terms channel by channel.

Allotments per channelIllustration
  • Tour operator A

    16 tickets · Standing · cut-off on 03/12

    Approved

    Logged with owner, time and origin

    Approve
  • Vacation club B

    10 tickets · Seated · cut-off on 03/12

    Approved

    Logged with owner, time and origin

    Approve
  • OTA C

    8 tickets · Standing · cut-off on 05/12

    Pending
    Approve

03 · Allotments per channel

Distribution

Each channel with its own allotment, approved by you.

Tickets enter only once and are split into allotments per channel, with a cut-off date. No channel starts selling before your OK.

Voucher issuedIllustration

Year-end show

Session
10/12 · 20h
Section
Seated · B12
Holder
Customer name
Locator
OP-58213

Code arranged with the ticketing platform

TK-4821-0003

Valid at the gate

04 · Issuing arranged together

Issuing

The voucher reaches the customer, in whatever way your ticketing platform allows.

When integration is possible, the channel sells within its allotment and the voucher is issued instantly through the platform, carrying the ticketing platform's code. When the ticketing platform works another way, we build the operation with it and with the tour operator. Either way the customer receives the ticket, valid at the gate.

Sales historyIllustration
Everything on record
  • 09:12Sales rules published · version 2You
  • 10:05Allotments negotiated with 3 channelsUPSELL
  • 10:31Tour operator A allotment approvedYou
  • 11:02Rules accepted before sellingTour operator A
  • 11:09Order confirmed · 3 ticketsTour operator A
  • 11:09Voucher sent to the customerPlatform
  • 14:22Order canceled · code to invalidateOTA C
  • 15:03Code invalidated on the ticketing platformYou
  • 18:00Daily report by channelUPSELL

05 · An operation we follow

Control

The operation running, with everything on record.

Sales reconciled by channel, cancellations handled with the ticketing platform, a full history of every action and the UPSELL team following it alongside you.

What you get

More channels selling, without losing control.

  • 01

    Channels that are hard to reach alone

    Tour operators, OTAs, vacation clubs and travel agencies UPSELL already works with, presenting your product to the people who buy.

  • 02

    You approve every allotment

    How much goes to each channel, at what price and until when: nothing is released without your OK.

  • 03

    No ticket sold twice

    Each code enters only once, and two simultaneous sales never compete for the same ticket.

  • 04

    A voucher that works at the gate

    We arrange with the ticketing platform and the tour operator how the ticket is issued in your case. The customer receives a valid voucher, with no argument at the door.

  • 05

    Cancellation under control

    A canceled order generates the code for you to invalidate, and the place only returns to inventory after that.

  • 06

    An operation we follow

    We operate alongside you: reconciliation by channel, allotment adjustments and a UPSELL team talking with you about what is selling.

Frequently asked questions

Before you take your product to the trade.

What does UPSELL do beyond the platform?

The heaviest part: making it viable, negotiating it and running the operation. We structure rates and rules with you, take the product to tour operators, OTAs, vacation clubs and travel agencies and build the issuing operation with your ticketing platform. The Uconnect by Zurc platform is the control tool for that work.

What kind of attraction or event can join?

Parks, natural attractions, museums, tours, shows, concerts, festivals and sporting events, among others. Tell us your case and we assess the potential in the trade.

Who sets prices and rules?

You do, with our guidance. We help build the net rate, the commissions and the sales and cancellation rules that make sense for the trade and for your business.

Do half-price and document-linked tickets work?

Yes. Ticket types that require a document ask for each holder's name and document, and repeated documents in the same order are rejected.

What if my ticketing platform doesn't integrate with the platform?

It works the same way. When the integration exists, the voucher is issued through the platform with the ticketing platform's code. When it doesn't, we design the operation with the ticketing platform and the tour operator so that issuing happens on the right channel. The end customer receives the ticket either way.

How do I follow the sales?

Through sales reports by channel and the full history on the platform, plus frequent conversations with the UPSELL team.

Contact

Let's take your attraction to the trade.

Tell us what you sell, to whom and in which period. We assess the potential in the trade and come back with a proposal.

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Ticket distribution to the trade | UPSELL Uconnect by Zurc