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UPSELL · Travel sales accelerator

Tour operators, OTAs and travel agencies sell what they know and trust. UPSELL puts hotels, inns, attractions and events on those shelves and handles everything that comes next, always close to you.

UPSELL

Who is already with us

DoubleTree by Hilton Foz do IguaçuViale CataratasViale IguassuViale TowerJK Premium Hotel e EventosPousada Pedra da IlhaSolar Pedra da IlhaPorto das Dunas Boutique Praia HotelDreams
About us

Our team spent decades inside the biggest hotel chains, tour operators and OTAs in Brazil and abroad, and uses those relationships to grow sales for hotels, inns, attractions and events, putting each one where travelers buy.

  • +R$ 120Min revenue generated for partner hotels in 2025
  • Decadesof relationships with tour operators, OTAs and travel agencies
  • Brazil and Mercosurexecutives in the main source markets

Consolidated revenue of UPSELL's hotel portfolio, base year 2025.

Relationships across the trade

Decades of relationships with the biggest OTAs, tour operators and travel agencies in the country. That road is already open, and it is how your product reaches the right shop window and sells.

  • 01

    Relationships that came before

    The team came from hotel chains, tour operators and OTAs. When your product arrives, the conversation with each channel already exists.

  • 02

    Negotiation between people

    Rates, availability, allotments and campaigns agreed directly with whoever decides at each channel.

  • 03

    Presence all year round

    Visits, fairs, training and constant follow-up, so your product does not leave the shop window after the first month.

The brands shown belong to their owners and represent trade channels the UPSELL team works with.

Three ways to sell more01 / 03
Large properties
  • Executives in the field
  • Weekly revenue
  • Presence at trade fairs

01 · Large hotels, resorts and inns

UPSELL

Full commercial management, added to your team.

Executives in the field, revenue every week, presence at the trade's fairs and events, relationships with OTAs and tour operators, and the technology that shows where the revenue is.

Small properties
  • Boost on OTAs
  • Rate plan defined
  • Monthly report

02 · Small hotels, resorts and inns

Essentials

Sales intelligence sized to your operation.

A boost on OTAs and tour operators, rate plan and revenue, a commercial calendar and a report every month, for anyone who wants to sell with method without building a structure.

Attractions and events
  • Negotiation with the trade
  • Allotments per channel
  • Voucher to the end customer

03 · Tourist attractions and events

Uconnect

Your attraction or event sold by the trade.

We make it viable, negotiate it and run the operation: rates and rules agreed with you, allotments negotiated with tour operators, OTAs, vacation clubs and travel agencies, and issuing arranged with your ticketing platform.

How we work

What doesn't change, whatever your business.

Three commitments that hold for a resort, an inn or a park.

  • 01

    The travel trade's shelves

    Tour operators, OTAs, travel agencies and vacation clubs we have worked with for years, and who already know what to expect from a product that arrives through UPSELL.

  • 02

    Everything well managed

    Rates, availability, rules and channels tracked with method and data, and results presented clearly.

  • 03

    Always close to you

    We join forces with your team, talk often and decide together. You don't find things out only through the report.

Who does it

People who have been on the other side of the counter.

Executives with careers in the biggest hotel chains, tour operators and OTAs in Brazil and abroad. That is the repertoire we put to work for your business.

  • Eduy Azevedo

    Eduy Azevedo

    CEO and founder

    Senior executive and a reference in hospitality, with a career at renowned companies in Brazil and abroad.

  • Robson Sanches

    Robson Sanches

    Partner · Tour operators

    More than 20 years at the leading tour operators. Knows the fine detail of their operating systems inside out.

  • Victor Azevedo

    Victor Azevedo

    Partner · OTAs

    Time at major hotel chains; built relationships with the leading players in the online market.

  • Hector Cruz Azevedo

    Hector Cruz Azevedo

    Revenue Manager

    Background in technology and large chains. Precise reading of data and continuous rate optimization.

  • Karla Giseli Gurgel

    Karla Giseli Gurgel

    Accounts · North and Northeast

    More than 20 years training tour operators and agents, focused on the North and Northeast.

  • Paula

    Paula

    Accounts · MICE

    A broad portfolio across the automotive, pharmaceutical, food and cosmetics sectors, with relationships at Abracorps.

  • Karin Moura

    Karin Moura

    Accounts · Mercosur

    20 years in the Latin American market, bringing international clients to partner hotels.

  • Elias Veloso

    Elias Veloso

    Accounts · Minas Gerais

    More than 15 years in travel and hospitality, most recently at Grupo Aviva.

  • Guilherme Girald

    Guilherme Girald

    Accounts · Santa Catarina

    16 years across hospitality and sales management, with time at Rede Laghetto, Sheraton Porto Alegre and Costa Crociere.

  • Sandra Regina

    Sandra Regina

    Accounts · Inland São Paulo

    Almost 20 years in B2B sales, travel and international hospitality, with a strong trade network in Brazil, Latin America and the Caribbean.

Results

What the hotel portfolio delivered in 2025.

  • 10+Partner hotels
  • +R$ 120MRevenue generated
  • 69.14%Average occupancy
  • +27.8%RevPAR growth
  • +28.1%Average daily rate growth

Consolidated data from UPSELL's hotel portfolio, base year 2025. Not a projection or a promise for any specific business.

Frequently asked questions

Before you talk to us.

Which solution is right for me?

It depends on your business. Large hotels, resorts and inns usually need the full UPSELL; smaller ones, Essentials; tourist attractions and events, Uconnect. If you are not sure, tell us your case and we will point the way.

Does UPSELL replace my sales team?

No, we add to it. We bring senior executives, relationships across the trade and sales intelligence to work alongside your team, with agreed targets and frequent conversation.

What changes between UPSELL and Essentials?

Scale and intensity. UPSELL includes executives in the field, weekly revenue and presence at the trade's fairs and events. Essentials brings the same sales intelligence, with a boost on OTAs and tour operators, rate plan, revenue and calendar, in a format designed for smaller operations.

Is Uconnect just a platform?

No. Uconnect is UPSELL's service for attractions and events: we negotiate with the trade, adjust rates and operations and distribute your tickets. The platform is the tool that gives that work control and safety.

Which channels do you work with?

Tour operators, OTAs, travel agencies and vacation clubs, in Brazil and across Mercosur. The right mix depends on your product and is defined with you.

Do the portfolio numbers apply to my business?

They show what the method has already done for partner hotels in 2025. They work as a reference for how we operate, not as a promise for a specific case.

How do I grow sales at my hotel or inn?

By putting the hotel where travelers buy and staying close to everything that comes next. UPSELL takes your product to tour operators, OTAs, travel agencies and vacation clubs, sets up rates and revenue, plans the commercial calendar and tracks results with you. For large properties, that includes executives in the field and presence at the trade's fairs.

Does UPSELL do sales representation for hotels?

Yes, and it goes further: we are more than hotel representation. Besides presenting your hotel to tour operators and agencies, we handle revenue, OTAs, rates and the commercial calendar and, in full UPSELL, executives in the field, trade fairs and groups, always alongside your team.

How do I sell tickets for my attraction or event through tour operators?

With UPSELL Uconnect. We structure rates and rules with you, negotiate with tour operators, OTAs, travel agencies and vacation clubs and set up issuing with your ticketing platform, so the ticket reaches the end customer with each channel's allotment under your control.

Contact

Let's talk about your business.

Tell us what you sell and how the operation runs today. We come back with a first read and the next step, with no strings attached.

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UPSELL | More than hotel representation for hotels and resorts