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UPSELL Destinos · Destination promotion with the trade

Tour operators, travel agencies and event organizers sell what they know. UPSELL takes your destination to them, with talks and travel agent training, roadshows, trade fairs and conventions, fam trips to the destination and relationships with the leisure and corporate trade.

Who it's for

Built for those who promote a destination.

If your job is to make travelers choose your destination, the people who sell travel need to know it first.

  • States and municipalities

    Tourism boards

    Tourism departments and promotion agencies that want the destination offered by the people at the point of sale.

    • Market plan by segment
    • Annual calendar of actions
    • Report on every action
  • Routes and regions

    Tourism regions and consortia

    Municipalities that sell a route or a region together and need a constant presence in the trade.

    • Sellable itineraries for the region
    • Roadshows and fam trips
    • Local trade involved
  • Destination organizations

    Convention bureaus and associations

    Organizations that bring together hotels, attractions and services and want the destination on the leisure and events agenda.

    • Attracting congresses and events
    • Corporate travel agencies
    • Fairs and conventions
Relationship with the trade

Tour operators, consolidators, agencies and the corporate market have worked with UPSELL for years. Your destination reaches them through a path that is already open.

  • Booking.com
  • CVC
  • Decolar
  • Expedia
  • Azul Viagens
  • Hoteis.com
  • Trend Operadora
  • Smiles
  • Flytour
  • Agoda
  • Orinter
  • Hotelbeds
  • Visual Turismo
  • Schultz
  • Europlus
  • BestBuy Travel
  • e-HTL
  • Incomum
  • FRT Operadora
  • Conecta Operadora
  • Central Tour
  • Agaxtur
  • RDC Viagens
  • BRT Operadora
  • Abreu
  • Diversa Turismo
  • BWT Operadora
  • Mondiale
  • Interep Viagens
  • RCA Turismo
  • VoeTur
  • Soul Traveler
  • Pátria
  • NewAge
  • Abracorp
  • 01

    Relationships that came before

    The team came from hotel chains, tour operators and OTAs. When your product arrives, the conversation with each channel already exists.

  • 02

    Negotiation between people

    Rates, availability, allotments and campaigns agreed directly with whoever decides at each channel.

  • 03

    Presence all year round

    Visits, fairs, training and constant follow-up, so your product does not leave the shop window after the first month.

The brands shown belong to their owners and represent trade channels the UPSELL team works with.

How it works01 / 05
Capacitação de agentesTalks and training
  • Destination presented
  • Itineraries by profile
  • Agents prepared

01 · Talks and training

Training

An agent who knows it, sells it.

Talks and training sessions about the destination at conventions, business rounds and agent meetings, in person and online, with itineraries and sales arguments by customer profile.

Calendário de ações · anoIlustração
  • MarFeira ou convençãoFeira nacional✓CapacitaçãoConvenção de operadora✓
  • AbrRoadshow3 praças do Sudeste✓
  • MaiImersãoAgentes de 8 estados✓CapacitaçãoEncontro de agentes✓
  • JunCapacitaçãoCapacitação online✓
  • AgoRoadshow2 praças do Sul✓Feira ou convençãoSalão de turismo✓
  • SetCapacitaçãoAgências corporativas✓ImersãoOrganizadores de eventos✓
  • Capacitação
  • Roadshow
  • Feira ou convenção
  • Imersão

02 · Roadshows

Roadshows

The destination travels to the source markets.

Roadshows in the cities that send the most travelers, organized with tour operators and local trade organizations, to present the destination to decision makers in each market.

Feira de turismoFairs and conventions
  • Meetings booked
  • Destination experience
  • Contacts recorded

03 · Fairs and conventions

Fairs

Present where the trade meets.

Tourism fairs and tour operator conventions with meetings booked in advance, materials for the trade and destination experiences at the booth.

Imersão no destinoFam trips
  • Site inspections
  • Experiences
  • Local trade involved

04 · Fam trips to the destination

Fam trips

Those who see it up close sell it better.

Invited agents and tour operators get to know the destination in person, with site inspections and experiences, on an itinerary designed for the people who will sell it.

Centro de convençõesCorporate and events
  • Congresses
  • Conventions
  • Incentive

05 · Corporate and events

Events

Congresses, conventions and incentive travel.

The destination presented to corporate travel agencies, congress organizers and the incentive market, with its events infrastructure mapped.

How we start

From diagnosis to a calendar of actions.

Before going to the trade, we get to know the destination and choose where and to whom it needs to appear.

What the destination gains

A destination remembered by those who sell.

  • 01

    Agents who know how to sell

    Trade professionals trained to offer the destination with confidence.

  • 02

    Presence with a purpose

    Fairs, conventions and roadshows with a defined agenda and audience.

  • 03

    Leisure and corporate

    The destination offered both to travelers and to companies and events.

  • 04

    Ongoing relationships

    The trade followed all year, not only around fair time.

  • 05

    Local trade on board

    Hotels, attractions and receptive operators of the destination taking part in the right actions.

  • 06

    Everything recorded

    Every action with date, place, audience and outcome, in a report for you.

FAQ

Before taking your destination to the trade.

Does UPSELL replace the destination's tourism team?

No, we add to it. Your team knows the territory; UPSELL takes the destination to the trade with the team and the relationships it already has, working alongside you.

Does it work for a municipality, a region or a consortium?

Yes. The action plan is sized to the destination: one municipality, one route or a whole region.

Do you cover leisure and corporate?

Both. Leisure agents and tour operators, plus corporate agencies, congress organizers and the incentive market.

What is a fam trip?

A trip on which invited agents and tour operators get to know the destination in person, with site inspections and experiences, so they can sell it with confidence.

How do I follow the work?

Through the record of each action, the actions report and meetings with your team.

How do you promote a tourism destination to travel agents?

By taking the destination to the people who sell it: training and talks at conventions and roadshows, presence at fairs with meetings booked in advance, fam trips so agents can see the destination up close, and ongoing relationships with tour operators and agencies. That is what UPSELL Destinos does together with the destination's team.

Contact

Let's take your destination to the trade.

Tell us what the destination offers and who you want to sell to. We will come back with a first market reading.

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Tourism destination promotion with the travel trade | UPSELL Destinos